Product Marketing Manager / Digital Product Manager - Киев - вакансия 946418


Дата: 02.05.2021

Город: Киев

Сфера деятельности: Программисты, ИТ, телеком

Зарплата: 50000 грн / месяц

Текст вакансии:

Key requirements:
University degree in business, accounting, or economics. Advanced verbal and writing English skills. University diploma in marketing is a great plus. Prior experience as a Product Owner, a Product Marketing Manager, Project manager in a software company, or a similar role. Advanced verbal and writing English skills. Experience in websites launch or redesign, SaaS products development and execution is plus Working knowledge of various web tools: CMS, marketing automation tools (both ready-to-use configurators and custom, e-commerce modules), payment gateways, subscription management systems, content management systems. Working knowledge of CRM systems. Excellent understanding of marketing mix to develop tactics and integrated marketing campaigns to market both products. Excellent knowledge of website maintenance and management basics, as well as usability principles and SEO basics. Familiarity with web analytics tools (Google Analytics and other Google services, Hotjar or similar). Excellent communication skills. Detail-oriented, tech-savvy, with good numeric skills. In-depth understanding of buyer motivations.
Functional responsibilities:
Launch SaaS product from scratch – global HR assistant Conduct market research data to determine product ideal customer profile (ICP) and define pricing policy Conduct competitive analysis Develop key metrics and make a sales plan to forecast overall sales result Track and evaluate market trends to position the company’s products Develop the product strategy, align it with global strategy of cross-sell and up-sell Develop and advance market segmentation for each product offering Make an action plan and ensure the execution (Agile Scrum) within the defined timelines Write high-level requirements and terns of reference to external vendors/developers Drive action throughout the organization to get products to market Manage product profitability and commercial success Manage all aspects of in-life products, including customer feedback, requirements, and issues Make unique product offering based on the unique selling points Participate in a full-cycle sales strategy development Develop collateral and digital campaigns to bring prospects to both websites together with marketing team Articulate the product vision in the web and communicate the value of new products and services to the sales and marketing team Be an expert on our competition and their marketing position Gain insight into customer use of current products, untapped opportunities and buyer personas
What we can offer:
Excellent compensation package Comfortable office in the downtown area close to Druzhby Narodov subway station; Excellent opportunity to pursue international career in a global company; Professional growth and development, training programs; Fantastic team

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